Actively listening
People need to feel heard. That’s why at the core of what I do is actively listening, observing, and understanding how users feel, see, think, and say. I aim to seamlessly weave this understanding with business requirements to define the problem that needs solving. To do this effectively, a few things are essential:
- Close relationships with customers through continuous recruitment and contact channels to ensure a diverse source of research data.
- Powerful research tools that enable scheduling, facilitating, recording, transcribing, analyzing, and drawing insights efficiently.
- A centralized place for research that allows querying and pulling insights across large amounts of customer interactions.