I’ve successfully led design projects across a variety of sectors, including financial services, consumer goods, and data management.
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Active listening and understanding user perspectives are central to my work. I integrate these insights with business needs to clearly define problems. I advocate for making customer insights centralized and accessible to everyone involved in critical product and service decisions.
I believe in involving people in the design process, making them feel heard and connected to what we create. I excel in leading workshops where teams brainstorm, analyze, and decide together. My workshops are well-received, and I value using insights to guide a clear vision.
I have led small teams of designers and front-end developers in several organizations, approaching leadership much like solving design problems. Recognizing that people have complex lives, I ensure they feel heard during difficult moments. As a mental health advocate, I prioritize creating a psychologically safe environment, which is crucial for my team to thrive. When they feel supported, they can do their best work, learn from failures, and celebrate their achievements.
I’ve consistently integrated new technologies into my work, including Generative AI, which is transforming product experiences. At Experian, I've used AI both in products and to make my work more efficient, including competitor analysis, creating realistic prototypes, and summarizing customer research. I’m excited to shift from pixel-pushing to a focus on conversational design, and a renewed focus on understanding the customer.
Service Design project using Design Thiinking processes to look into gaps in our customer feedback process, leading to several workstreams including a central customer voice platform which has engaged 300 customers in 6 months.
View project"I have had the pleasure of working closely with Adrian as the Design Lead in our Data Quality business. He has been instrumental in developing our new consumer and client research approach, as well as in selecting the right technology to support our strategic objectives. His expertise in UX, design, and product management is exceptional, demonstrating not only technical proficiency but also a deep understanding of how design can drive business outcomes..."
Derek Garriock
Innovation Director
I worked with Derek at Experian
Luke Brand
Graduate Product Designer
Luke was my direct report
Tom Stinton
Director of Product Consultancy...
Tom was my line manager
Would love to hear from your and discuss about your project.
