About me

From writing games for a BBC Micro to designing complex data quality products

Growing up during the birth of the home computer, I spent countless hours on my Dad’s BBC Micro in the 1980s, typing out code from magazines to create small games in BASIC. This early passion led me to study Computer Science at school and later at Aberystwyth and Portsmouth universities, where I earned an MSc in Internet System Development.

In 2005, I moved to London to start my career in digital experiences. I spent five years in the fast-paced advertising industry, working on websites and digital experiences for brands like Panasonic, Domestos, Appletizer, and Walls. I then transitioned to MyVoucherCodes as a Front End Lead, optimizing and growing the site to over half a million views a day. After a six-year stint at FinTech company ieDigital (now Fintilect), where I created B2B2C open banking solutions, I shifted to UX design, eventually becoming a UX Team Lead.

Since 2019, I’ve been at Experian, starting as a Senior UX Designer and quickly advancing to Product Design Lead. Here, I’ve worked on complex B2B/SaaS products like Aperture Data Studio and broader CX initiatives.

It’s been an exciting journey, and I’m eager to see where it takes me next.

Outside work

The Great Outdoors

Ever since I was young I was introduced to nature by my parents and spent a lot of time going on adventures around the UK countryside, often staying under the stars. I took my love for the outdoors seriously in 2023 by moving up to live near the Lake District.  My biggest achievement is walking 100km (60 miles) across the Lakes, and my current goal is to climb all 214 Wainwright fells over the next few years.

Travel

Whilst buying the latest gadget might give me a short-term boost of dopamine, it's experiences and memories that gives me real joy. I have a bucket list as big as the world itself, but I hope to keep ticking off those at the top of my list including Nepal, Japan, and South America.

testimonials

Words from my colleagues

"I have had the pleasure of working closely with Adrian as the Design Lead in our Data Quality business. He has been instrumental in developing our new consumer and client research approach, as well as in selecting the right technology to support our strategic objectives. His expertise in UX, design, and product management is exceptional, demonstrating not only technical proficiency but also a deep understanding of how design can drive business outcomes..."

Derek Garriock

Innovation Director

I worked with Derek at Experian

"Adrian is an extremely hard working and conscientious individual who is adept at understanding the needs of the customer. He is a driven individual who excels at collaborative design work and has been a very supportive and encouraging manager to myself. He is experienced at the end to end design process and would fit straight into any design team. It has been a pleasure working on joint design goals with him over the past year."

Luke Brand

Graduate Product Designer

Luke was my direct report at Experian

"I worked with Adrian for over three years at IeDigital. He is extremely passionate about the customer experience, has a good eye for UX design and works hard to gather data and insights to help shape his thinking. A strong advocate of the end customer, Adrian considers many aspects of the user experience, including things which will help vulnerable customers."

Tom Stinton

Director of Product Consultancy...

Tom was my line manager at ieDigital

View all testimonials on LinkedIn

Interested to work together?

Would love to hear from your and discuss about your project.

Contact me