Data Quality Community

What is the community?

The Data Quality Community is a website that helps users of Aperture Data Studio connect, get help and download resources.

The challenge

The community was gaining some traction with users but there wasn't much discussion and peer to peer support meaning that there was a heavy focus on consultancy support and users also reported things were hard to find.

Discovery

Several user interviews were done to understand the gaps in the current experience. After grouping these notes into clusters there were some main themes identified. Users found it hard to find information due to the poor information architecture, fragmented experience, and inadequate search. They also were affected by what they saw as a farily inactive community where each post generally only had one reply by a consultant. There was nothing to pull them back to re-engage. Another related theme was the need to see more types of content such as learning and presales material. Some stakeholder interviews were also conducted which again were grouped into themes. These echoed some of the above. In addition a lt of internal stakeholders were either not engaged with the community themselves or frustrated by others not engaging, leaving it to a handful of people in the organisation. Topics such as incentivization and limitations of the technology platform also came up.

The Workshops

A workshop was organized with key stakeholders in the business. In this workshop I took them through the research findings above as well as some empathy maps demonstrating these themes. In preparation for the meeting I asked people to come with some examples of other communities. There was then a discussion around these. Finally we had some brainstorming of ideas around the key themes identified in the user and stakeholder interviews.

The workshop was well received with everyone saying they saw good value and would come to another one.

Design and Execution

Based on the above workshops and ideas some design concepts were drawn up and feedback gathered from the stakeholders. Another workshop was also held to help define the information architecture changes we wanted to make. Alongside this, I looked into the technical faesibility and had regular conversations with the third party provider of the platform. I then worked through the design changes in a staging environment, working within the platform. Regular meetings were had with key stakeholders to align on a go live date.

The Outcome

A round of user interviews was had to introduce users to the new updates and get their feedback. The new updates were well received both externally and internally.

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